Diesel to build first branded apartment complex

Diesel is getting into the residential real estate business.

luxury brands

The Italian denim giant has linked up with Bel Invest Group to build its first residential Diesel building, in Miami, Florida.

Diesel thus joins an elite group of fashion and luxury brands that have created significant branded buildings; including Versace, Stella McCartney, Bulgari and, most notably, Giorgio Armani, who boasts dual-use residential/hotel Armani Casa towers in multiple countries.

Diesel’s edifice will be constructed in the entertainment district of Wynwood, and feature 143 Diesel Living-designed residential units, as well as approximately 24,000 square feet of street-level retail space.

Its loft-style design is created to fit the pedestrian-friendly Wynwood district, a dynamic neighborhood noted for its Wynwood walls, where former factories are turned into works of art. It will be just south of the happening Miami Design District with its constellation of luxury stores.

Diesel’s building is being designed by Zyschovich Architects, and will be decorated with products and designs from Diesel Living, where the fashion brand has linked up with Italian suppliers like Seletti, with its industrial punk accessories, Foscarini, for rock pop metal furniture, and Iris, for technical brutalist ceramics.

“Diesel Living is the first true concept of modern living by a fashion brand. It reflects the lifestyle of today’s young generations… their ‘social’ way of interpreting their residences, spaces where they live, work, entertain friends,” said Renzo Rosso, founder of Diesel.

Diesel Living’s new Collection @ Downtown Design 2018

Meet us at Downtown Design Dubai – Booth C18

(13-16 November 2018)

Diesel Living — a shot of personality for homes and interiors with Diesel’s distinctively freewheeling approach to design. Unexpected and ironic influences shape a world where classic and experimental styles pair up to create something entirely new.

An unbounded exploration of iconography reflects the Diesel landscape: a mix of industrial styles, dark and adrenalized rock & roll spirit and the bright-toned, mischievous glee of pop. The vintage spirit shines, and aesthetic clashes add luster; textures and surfaces hold surprises, and furniture and objects communicate the racy and provocative spirit of Diesel.

Collaborations with Italy’s most illustrious producers of furniture, lighting, objects, kitchens and bathrooms, floor and wall coverings, and home textiles blend the singular message of Diesel Living with the top fabrication of the best of Made in Italy.

Diesel Living — a collection for successful living.

Moroso and Diesel have created a indoor and outdoor furniture collection with a relaxed and comfortable mood, taking the inspiration from an informal lifestyle concept and targeting consumers who like simple shapes yet at the same time seek a “modern” style, made up of high quality combined with a distinctive design of pure lines. Here, vintage and mechanical references combine to create clashing vocabularies and a new aesthetic.

The Diesel Living with Foscarini collection speaks a variety of different languages – from rock to pop, industrial design and vintage, from graphics to art – to illustrate the unmistakable Diesel lifestyle. Ironic, eclectic, incandescent, the collection includes over 40 different lamp models and is conveyed in various forms, materials and intended uses. It’s a collection that speaks a multitude of languages, tells different stories and expresses an unmistakable style: the Diesel lifestyle.

Diesel’s style and know-how join forces with Scavolini’s know-how to create a new concept kitchen. A kitchen that becomes a complete environment, where the pleasure of cooking naturally combines with the pleasure of spending time with friends. A kitchen for social life, a space that expands intelligently and conveniently. In 2015, Diesel and Scavolini present the new Open Workshop kitchen and bathroom, where design meets informality with impeccable balance.

Diesel and Seletti collaborate on an ironic and eclectic home accessories line. With Seletti, the Italian brand globally known for its satirically revolutionary designs, Diesel Living explores the art of the table and objects of decoration — while turning the tradition of collectible items on its head as only these two brands know how.

In 2015 Diesel introduces wooden flooring, the first material collection from Diesel Living, partnering up with the Italian brand Berti. With the expert know-how of Berti, Diesel Living offers a series of distinctive wooden flooring options, the result of research and innovation into the transformation and treatment of wood, where unique finishes and designs create floors that are 100% Diesel.

In 2016 Diesel Living adds another category for floor and wall coverings: ceramic tiles. After associations which have brought items of furniture that have become real lifestyle icons into homes over the world, Diesel Living has now come together with Iris Ceramica and its great, powerful yet eclectic ceramic tiles. The collection brings surprising plays of patterns and contrasts to flooring. Surface finishes run from heavy cement to absolute lightness, offering a range of design ideas for richly contemporary homes.

In collaboration with Mirabello Carrara, Diesel Living introduces a collection of bedding with a hard-edged appeal, where rock & roll, vintage, and industrial styles combine with the soft coziness of home linens. Diesel Living Home Linen conjure the brand’s urban aesthetic, with its touch of irony, in cotton jacquards and percales, with full sheet sets, duvets, comforters, blankets, throw pillows, and robes.

Discover the news 2018

Moroso in Palermo with Manifesta 12

Moroso in Palermo with Manifesta 12

Moroso will be in Palermo from 16 June to 4 November for Manifesta 12. The company’s products will be set up inside the prestigious Teatro Garibaldi (…)
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Bethan Laura Wood interviewed by Global Design Magazine @ Moroso Showroom


Focus on: Chamfer by Patricia Urquiola

The new Chamfer sofa celebrates twenty years of the Moroso and Patricia Urquiola collaboration. “Discussing this anniversary with Patrizia, for our twenty-year work anniversary, we decided to work on a simplification of a series of echoes from projects done in the past, linking up for example to Redondo and other sofas which for us represented a sort of ‘cradle’ or nest. We lowered, we geometrized, we produced purer, cleaner lines and this border, this broken edge came out, this Chamfer, a word used often in architecture where, when we join two lines in a curve, we join them in a chamfer”. (Patricia Urquiola)
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Our latest press review


European Furniture - Saudi Arabia
Italian Furniture | Kuwait
Designer Furniture | DubaiLuxury Tables for Dining | Qatar

Design: Claudio Bitetti, 2018

Hotline is a table with metal frame and glass top. The structure is available in black or patinated bronze; the top is available in transparent glass, or transparent black glass, or in transparent bronze glass.
Hotline is a minimalist table with a clean and well recognizable design able to characterize your living or your kitchen.


Cm. 200x90x75H

Cm. 240x90x75H

For enquiries, please send us an email

Vondom – New Tool for Hospitality Project

New tools for hospitality projects

New tools for hospitality projects

Vondom increase its download library. Now, the Revit files, 3D files with dwg and obj format of the products of the contract catalog are available. It is necessary to register to obtain a username and password to have the files. View >

Few hospitality projects by Vondom

Morpheus Hotel – Macao, China
HORECA Furniture - OMAN | Qatar Hospitality Furniture Saudi Arabia
Oliva nova beach & golf resort
Outdoor Furniture - Hotels - Dubai Chairs for Restaurants | Bahrain
Bachelor pad rooftop
European Modern Furniture Kuwait Qatar Luxury Furniture

Interested in VONDOM designed furniture for your HORECA projects? Write to us at info@details.bh

ARKETIPO @ Interior mebel kiev 2018

Arketipo is present at Interior Mebel Kiev 2018 in collaboration with the client Rimini. At this fair, which represents a reference point for all Ukrainian operators and private customers, Arketipo presents some of its new products, such as Mayfair, Barracuda, Crazy Diamond…

Modern Furniture - Qatar
Luxury Italian Furniture - Dubai
Interior Design in Bahrain
Luxury Design Furniture - Saudi Arabia

Arketipo is Florence, it assumes its spirit and identifies itself with it and re- interprets its timeless values. Research, sensibility and curiosity are inspired by the Florentine tradition and textile manufacturing and create a modern style combined with heritage in a rich and lively way: this is Arketipo Firenze style.

Looking for a catalog from arketipo, write to us at info@details.bh

Patrizia Moroso Featured in House and Leisure.

italy dreaming: the bold, design-driven home of patrizia moroso

The Udine abode of Moroso furniture designer and founder Patrizia Moroso, created with a design-driven heart

Italian Furniture - Details Trading IndiaThe house’s ‘public’ spaces contain artfully arranged furniture and objets, many of which are by Moroso designers, such as the large Tord Boontje vases atop a Chinese console table, and the ‘Capital’ stool by Rajiv Saini beyond the sofa.

Situated in north-eastern Italy between the Adriatic Sea and the Alps is Udine, the city where Patrizia Moroso, the idiosyncratic owner of renowned Italian furniture brand Moroso, has lived for many years. (It’s also where her company’s factory is located.) And yet, while the building she calls home is situated in the urbane surrounds of central Udine, there is an undeniable African sensibility to Patrizia’s abode.

It’s an atmosphere, a mood that emerges from the materials, architecture and furniture used throughout the house – and the way that all of these individual elements seamlessly combine to create a cohesive world full of passion and feeling. Patrizia loves to tell the romantic story of how she happened upon this property, which adjoins a piece of wooded parkland that can never be developed. And how, just 10 minutes from the city centre, she created a unique designer fairy tale in the middle of a forest.

Patrizia achieved this with the help of one of her closest friends, Spanish architect and designer Patricia Urquiola, who helped her fashion the double-storey structure into an abode with plenty of ‘public’ spaces for entertaining – including the kitchen, two seating areas (one of which opens onto a spacious outdoor terrace) and a guest suite on the ground floor. Upstairs are the more private rooms, including a smaller living room and the family’s bedrooms.

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High ceilings add to the house’s airy feel and allow for an exuberant yet stylish collection of design pieces. From far left: Dew pouf by Nendo for Moroso; Shadowy chairs by Tord Boontje for Moroso; a pair of metallic Moon chairs by Tokujin Yoshioka for Moroso.
Italian Designer Furniture - Qatar
Impossible Wood chairs by Doshi Levien for Moroso complement the bright colours present in a painting by Abdou Salam Gaye.
Luxury Italian Furniture - Dubai

A Husk chair by Marc Thorpe stands alongside a Fishbone table by Spanish designer Patricia Urquiola, whom Patrizia commissioned to design her house with Milanese architect Martino Berghinz.

The materials used in the creation of the house include a number of references to natural landscapes, ranging from a very dark brown hue in the exterior’s varnished cedar cladding (a reminder of a trip to Australia that she and Patricia took together, Patrizia says) to the autumnal hues present on the doors and window frames. Rich shades of red – which Patrizia says take her back to the soil tones of Senegal from where her husband, artist and designer Abdou Salam Gaye, hails – are evident in several parts of the home. This strong relationship between the house and nature is similarly present in its architecture, as large windows open up the expansive interiors to the outside, while the building’s stark lines form a protective yet permeable ‘skin’ that shelters and protects the life inside it.

Patrizia’s love of travel is visible in a mix of furniture and objets d’art brought back from trips to China, Tibet and India. Not as easy to discern are the practical elements of the house, such as collections of crockery and linen, that are all tucked away in cleverly concealed storage nooks. And then there’s the art, which includes work by Egyptian artist Fathi Hassan and Senegalese photographer Boubacar Touré Mandémory, as well as paintings by Gaye. The final decorative layer consists of a number of one-of-a-kind, handmade pieces that are mainly African in origin.

It is clear that balance plays a major role in Patrizia’s home, which combines beautiful forest-like surrounds and clean-lined architecture with remarkable, layered interiors that reflect a life lived at the cutting edge of design. It’s no surprise that she declares she can’t imagine living anywhere else.  

Modern Furniture - Kuwait

The dining area is a marriage of Italian and Senegalese design: the twin Chasen pendants for Flos and two Fjord Relax swivel chairs upholstered in African fabric are all by Patricia Urquiola. The Countach dining table is by Clemens Weisshaar and Reed Kram for Moroso.

A limited-edition patchwork Bloomy armchair by Patricia Urquiola is another example of Patrizia’s extensive use of pattern.

Orange and mint hues lend energy to a grey-toned bedroom, with blankets and throws by Society Limonta.
Details Online Furniture
An Abdou Salam Gaye canvas acts as a backdrop to a Supernatural chair in Bicolor by Ross Lovegrove.